Third post - what to write
January 10th, 2008I guess its important to have something to say when you write a blog - but its not that easy i tell you! I dont have an opinion on everything. I might should have, but i don’t. But what i do have is some experience with websites, and how to make money from them. (also called monetizing.) In this post I’ll start something hopefully being a trend.
So. I’m going to use HGG as a example when playing with numbers. First of I will come with some statistic from December 2007.
Total uniques: 147 854
Page views: 347 708
There should be enough visitors to make a decent amount of money. Put to tell you the truth - the site doesn’t make that much. I’m experiments with a lot of different networks, and I’m trying to not put all my eggs in one basket. I do of course use Google Adsense (wich i can’t link to with an affiliate url longer…) and its in fact the network that i earn the most with, but thats only because its the network that gets the prime positions at the moment.
Earnings
- Adsense: $220.54
Adsense did provide the most amount of cash but the CPC where really poor and almost down to 1 cent. This is really bad, and thats why I’m trying to find a new network.

- Widgetbucks: $20.48
I had widgetbucks on the site for about 2 weeks and provided them with only US traffic. (geo-targeted) The CPC was great (about $0.50) but the CTR was a bit lower. So the plan is to try and get better CTR and give widgetbucks more space on the site. Its incredible that they can pay 50x more then adsense!
- Rubicon: $57.93
Rubicon is a new “network” which are going to use different networks on your site, and show the best performing one. I did not find them usefull and are not going to use them anymore.
- Moregamers: $67.60.
Moregamers are actually an bannerexchange. But they have a paid program aswell, wich pays on a CPM basis. I do understand why, since I delivered them 13.000 clicks in december. This is about $0.005 CPC which are really low - but the banner dosen’t take up much space (only a 100×100 banner) and the banner alone almost pays for the server.
In total
I think thats pretty much sums it up. In total the income was: $366.55. Not bad - but it only gives a CPM just over $1. It has to be possible to do it better!
Expenses
I haven’t had a lot of expenses in december, since no new game was launched. But my hostingaccount costs me $75.
There you have it. My first monetizing post. Hopefully more of this kind is going to come - and if you like that, please let me know in the comments under.


